Last but most importantly…
NUMBER 5: QQQQQQQUALITY. LITERALLY DON’T DO IT IF IT’S NOT QUALITY.
Don’t. Just stop. Ask WHY. Why are you doing it? Especially with Social. The amount of crap you see pushed out on brand social. You might aswell not do it.
Make sure you have a template that you can follow, which be adapted to each occasion. Brand guidelines are something I beleive in, but too strict and regimental can kill the vibe.
Do things for a purpose. If you don’t have a reason WHY, then what’s the point? Find out who you’re targeting and why you’re targeting them. You may soon realise that the people you thought would respond actually don’t. USE THIS INFORMATION to move forward with. Don’t be stubborn. Listen to your audience.
Quality work shines about the rest. People respond to it in different ways, and that all depends on what your brand is.
Bloggers do it well and are a prime example. Quality bloggers work their way up with brands wanting to work with them. From a brand point of view, this is obvious. Think of it the other way around, if a customer doesn’t think you’re quality – why would they want to buy from you?
IN THE WORDS OF HARRY POTTER: FINITE INCANTATEM (Finished!)
That’s my 5 Sins of Marketing from the eyes of a blogger for brands. I’m going to be shouting about what I think works ‘on the line’ and how to sort it out to get in with us bloggers. And bloggers, I haven’t forgot about you! I’m going to be talking all things blogger-ful and marketing related in my next post for #LIVhub.
What do you think is the biggest SIN of Marketing?